Diagnose existing content
Bring an ad, post, video or URL when you need to understand what is working and what must change.
SubmitAnalysisForge
Creative intelligence that stays in the roomThink through
Think through
the work.
Critiqa turns creative evidence into the next campaign decision-then stays beside you while you make it.
Two clear ways to beginStart with the work
Start with the work
you actually have.
Analyze content that already exists, or start the full creative operating loop from a new brief. Both directions keep the client history connected.
Run the creative system
Start with strategic decisions, produce the work, publish it, then let performance determine the next loop.
1Brief2Studio3Publish4Performance Scale winner or kill → new brief
Sidekick tools
Compare, Decode, Rivals, Predictions, Cast and Vault support the daily work. They help you think and operate-they are not extra stages in the main journey.
See what the system
actually gives you.
These are working product views-not decorative dashboard concepts. Open each one and explore the full demo.
After submission · Analysis
A verdict you can act on.
Critiqa reads the hook, message clarity, retention, brand presence and evidence across the viewer journey-then prioritises the fix.
Overall78+12 after V2
The verdictAttention is earned,
Attention is earned,
then quietly lost.
From diagnosis · Forge
Different strategic routes-not three rewrites.
010203Weekend
without limits
without limits
FINAL BRIEF · V3Proof-first weekend
- Objective
- Qualified activations
- Audience tension
- Plans outlast data
- Hero proof
- 50 GB
Approved direction · Final brief
One source of truth for every output.
The brief is only the beginning.
External tools can render an asset. Critiqa carries the strategy into production, checks the result, prepares the launch and learns from performance.
Generated inside CritiqaVerified route
- Creative DNAHypothesis, audience tension, proof order, brand rules and channel behaviour.
- Model orchestrationCritiqa translates the strategy into model-specific production direction.
- Strategic QA + repairThe result is checked and weak elements are corrected before approval.
- Publish + learnEvery asset stays connected to distribution, performance and the next iteration.
Bring your own output.
Critiqa will analyse and validate it, but the original production lineage, automatic repair and model orchestration cannot be verified.
Import for strategic validation
Only work that passes the same evidence and brand checks receives Critiqa Verified status.“The hook works. Before we move the proof earlier: does sales hear ‘50 GB’ or the price most often?”
It asks before it assumes.
Critiqa carries client history, brand rules and live performance into the conversation-so advice becomes more specific as the work continues.